Our first job was to getting to know our client. Wahaca celebrates Mexican culture but at same time is interested in sourcing local food and supporting local companies. In this way, the overall ethos is about sustainability as well as cultural exchange. Inspired by Mexican Street Food and street graphics, Wahaca were keen to work with Street artists to customise each space, giving each site a personal feel.
What we could offer was our knowledge and experience of Worldwide Street Art, from the perspective of the range of books authored by director Tristan Manco, published by Thames and Hudson.
While researching books Tristan Manco had met many artists in person across Mexico. In 2009 and 2010 he contributed to the curation of exhibitions of Mexican street art in London, including the Fiesta Resistance at Pictures on Walls. These activities created close relationships, enabling us make personal recommendations based on experience.
Each Wahaca project poses its own challenges. To begin with Wahaca’s architects Softroom brief us on the look and feel of each site, including colour schemes, textiles and materials. Based on the brief we suggest a selection artists whose art may work well in context.
The next stage is the production, our role here is a practical one, organising travel, accommodation and materials, following safety regulations and providing a scheme of works. Wahaca operates a sustainability policy which we adhere to with our use of eco-housepaints.
From sketch to the final mural our role is make the whole job run smoothly to put both the client and artists at ease to create their best work. The proudest moment is seeing the artworks being appreciated everyday.