MUTUA

Identity design for Mutua Lab. Client: Dept of Business & Society, School of Business Management, Queen Mary University of London.

Mutua is a research event held in Argentina aimed at the creative industries. The concept behind the brand is Mutualism - the biological interaction between individuals of different species in which both benefit. In turn this concept is applied to explore how cities and cultural sectors intersect and integrate with nature.

Inspirations for the identity included urban plots, connecting typography - using a minimal black and white colour scheme.